So we continue with Part II of our Developer Series this week. For those who have yet to read Part I, I urge you to do so as Part II continues from where Part I stopped. Also, a reminder that if you have yet to submit your questions, this week would be your last week to do so. Your questions could be directed to any or all of the developers and could cover any topic. All you need to do to leave a question is to leave a comment below.
Also a quick recap, each representative will be represented by their company’s name. So you will see my questions and replies as Eten Blog, Alex Kac’s will be WebIs, Amit’s will be SBSH, Ellen’s will be Ilium, Victoria’s will be Spb and DinarSoft’s will be DinarSoft.
Eten Blog: Oh yeah I heard about that. I’ll try to do a review on them soon. Would you mind sharing with us what you learnt in 2007 that impacted you or your company the most?
Ilium: I think that rather than any big new insights, we were reminded over and over how important it is to have attractive, simple and robust products.
SBSH: Most of our main developments that were invested during 2007 are still in final development stages, so it is a bit hard to reach conclusions at this stage. We’ve learned, once again, that the mobile market is one of the fastest growing and changing markets and we’ve been working hard to enlarge our team in the best possible way that will allow us to remain the best innovative company on the mobile sphere during 2008 and onwards.
DinarSoft: Early in 2007 most users started to ask about VGA support (in terms of hi-res icons and graphics), later in 2007 many users started to focus on the one hand operations (mainly using the hardware keys), now with the introduction of iPhone and HTC Touch things will be different in 2008.
There is also a big demand for localization which is something we’re looking at right now.
WebIs: Friendlier software and more device types. Users are really look at both Windows Mobile and BlackBerry today. It used to be it was between the PPC and Smartphone - now its between Windows Mobile as a whole or the BlackBerry.
Eten Blog: Those are really useful lessons and I think you guys really know your customers very well. It can only mean that we can expect even better software in time to come. With that in mind, what was your best selling software for 2007?
Spb: Our best selling software for 2007 was the best selling WM software in the world for the same year, and it was Spb Mobile Shell.
Ilium: eWallet is consistently our top-seller, and is in fact the best-selling program of its type for Windows Mobile handhelds.
SBSH: Our best selling application during 2007 was SBSH PocketBreeze for Windows Mobile Classic/Pro.
WebIs: Pocket Informant
Eten Blog: Those are really great software and it’s no surprise there I guess. And it’s also no surprise that those same software are also in our list of Recommended Software.
We, the consumers, know why these software were great. But in your opinion, why do you think you did so well?
SBSH: I believe that the Mobile community these days wishes to get from us Mobile Software companies 2 things: 1. Solution to an existing need 2. Simplicity in activation. SBSH PocketBreeze was originally created in order to help the WM users to manage their different needs of their devices in one simple application. PocketBreeze answers needs such as reviewing SMS’s, browsing through upcoming appointments, handling tasks and so on. As our activity grow bigger, we released more applications to the market that were aimed to the user who wanted to gain more from his device, such as SBSH PocketWeather, SBSH iLauncher, SBSH MyList and more. The great thing about PocketBreeze, and the reason I believe it was the best seller for 2007 was that it easily integrated with each of the titles I’ve mentioned, so by having it you are able to manage all applications from your Today screen.
Eten Blog: That really goes a long way to ensuring customer loyalty. What about you Ellen? Why do you think Ilium did so well?
Ilium: I think eWallet is the most popular password manager/wallet program because it’s the most functional, but still remains easy to use and robust. Everyone’s tired of software they can’t rely on or can’t trust, and everyone’s tired of software they can’t get reasonable support for. eWallet does what it should - makes it safe for people to keep confidential information on their handheld, and easy for them to find and use it.
Eten Blog: That’s true. I think one thing that sets you great developers from other average ones is that you provide reasonable support. Not everyone knows how to use the software and for times like that, support is really important.
WebIs: Yes I do agree about support. Because we listen to customers and we have built, for a small company, an impressive back-end system to handle customer needs via forums, support, and so on, we did well.
Eten Blog: That’s so true. What about DinarSoft and Spb? Why do you think you did well?
DinarSoft: Intuitive, all in one, easy to use and yet very powerful memory manager. That’s what made MemMaid a great software.
Spb: The Mobile Shell did so well because it really does neat things to your device, it changes the way you interact with it.
Eten Blog: So what would you say to potential customers who have yet to try your products?
Spb: Try it! At least for the 15 days of free trial.
DinarSoft: They would never be disappointed. Over a million of MemMaid downloads could not be wrong. (We invite everyone to try our 15-day fully functional demo available at here).
Ilium: I would urge them to try it. We have 30-day, unlimited trial versions of all of our titles. It gives people a completely risk-free way to see if our products are useful to them, and are what they want. If they decide they don’t want anything, they can just uninstall it; if they do, all they need is a code to unlock the 30-day restriction.
SBSH: If you wanna maximize your pleasure from your device and keep it simple - take our applications for a trial - its free!
Eten Blog: The developers are asking you, the users, to go and try them out. They have a free trial and you have nothing to lose. So what are you waiting for? What about you Alex? Are you going to give them a free trial too?
WebIs: Well we do have the free trial. But I’d say we know that we have to really be better than what’s on your device because you already have PIM and email. Considering that we have over half a million users who found us to be better than what’s on the device, what are you waiting for?
Eten Blog: Well said. And I could not have done it better myself. Well I think we have covered 2007 pretty well. Be sure to join us next week where we will cover 2008 topics and more. If you have a questions for these developers, be sure to leave them below. And if you have yet to do so, do subscribe to our site (email option here). It’s the only way to keep track of the many happenings like this series and many others on Eten Blog dot Com. Till next week, goodbye and have a great weekend!